Money Moves
Interactive Financial Literacy Game Prototype, Partnered with Intuit
Audience: Recent College Graduates | Young Professionals
Responsibilities: UX Research | Content Design | Prototyping | Visual Design
Tools Used: Figma | Notion | Canva | Adobe Firefly | ChatGPT
Overview
Partnered with Intuit to develop a financial literacy game prototype in Figma for recent college graduates. The goal is to help users navigate financial decisions after landing their first job or while on the job search.
Design Thinking Process
Approach:
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Empathy: Learning about audience and user research
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Define: Redefining and focusing on the questions based on my insights
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Ideate: Card sorting, Information architecture and user flow
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Design: Wire framing, creating final designs and prototype
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Test: User testing and validating from users
Empathy
During the Empathize phase, our team, drawing from our own experiences as recent graduates, explored the financial challenges young professionals face when transitioning into post-college life. Through discussions and research, we identified key gaps in existing financial literacy resources, including:
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Discrepancies between financial advice and real-world application
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Overwhelming or inaccessible financial information that discourages learning
These insights shaped our approach to designing a financial literacy game that simplifies complex financial concepts and empowers recent graduates to make informed decisions.
Personas
Ideate
In the Ideate phase, our team brainstormed a variety of ideas and solutions to address the challenges identified in the Define stage. We worked collaboratively to generate concepts that were innovative yet practical for recent graduates.
In the Define phase, we synthesized the insights gathered during the empathize phase to pinpoint specific needs and challenges facing recent college graduates as they manage their finances. Based on our findings, we formulated the following problem statement:
Recent graduates often face difficulty managing their finances due to a lack of engaging, accessible, and practical financial resources. The existing tools and materials are often overwhelming or fail to connect to the real-world financial decisions graduates must make.
Define
Prototype and Testing
Prototyping for the Intuit project was an iterative and collaborative process. Our team started by creating low-fidelity wireframes to map out core features and gather initial feedback.
High Fidelity Mockup
User Testing Assessment via Typeform